Understanding Social Media For Startups and Medium Business
Social media, the greatest addiction of today’s generation. If you spend a day just to notice what people do everyday then you will find most of the person using social media whenever they get some time. The priority has been changed from relations to social media. The new way to get connected with the relatives !
A person wakes up and starts using social media like Whatsapp, Facebook, Instagram, etc. Now here the question is how we can grow our business or can make reach our products to the people who actually need the products?
The answer is
Through Social Media.
Now Question may arise,
Let me explain you all in detail.
Take an example of a company(Travelling Company- Herculean) facilitating different places and activities to their participants through their talent.
But, What if this talent can not be converted in to real business ?
Here i suggest you to try the new Digital Marketing strategies .
A Digital Marketer focuses on the likings of a particular person and then make them reach to the advertisement they really take interest in.
Strategy making depends on how the person thinks and relates the things with the real world.
Here are few tips to make it a better strategy
As this is not a compulsory steps but from this you can reach more people and do your business accordingly.
1. Social Media Connect you to the World
As everyone knows,
A person uses Social Media just to stay connected to his/her relatives from nearer to far away. Using Social Media depends on your way of using or I can say is it bad or good is depends on you how you use it.
A Owner of Herculean wants to start his business and let people travel to various destinations through their company.
Digital Marketing let connect your business to the people interested in. So he tried out it and he found the customers inquiries got increased.
2. Cost Effective Platform
Now Some of You might think that “Digital Marketing through Social Media” is too costly.
It lets you customize your funds and optimize the cost of the Marketing.
One can spend how much funds he wants to.
The owner of Herculean wants to spend 1000 INR then the audience reach will automatically be adjusted as their spending.
If he wants to reach maximum people irrespective of the cost then he can.
The Digital Marketing lets you choose how you want to spend.
3. Can Target all age and gender
One may question here,
What to do if one wants to target particular gender or age?
Digital Marketing facilitates you to make your customized target audience.
The owner of Herculean wants to organize a trip only for girls or only for youth(age from 15 to 25 years)
Then he can customize his target audience and make it reach to the people of particular interest/age/gender.
4. Can Share lots about your business
Social Media platform lets you share as many products as you want.
Heculean owner wants to share various travel destination packages so he can share it through different social media platform by using different tools of social media.
5. 24*7 for customer service
Person looks always for services offered and that’s why the “Digital Marketing” gives you the services the businessman looks for.
Company owner wants to contact the service provider for the queries related to the problems he is facing during the ongoing promotion of his Marketing,
Then he can contact anytime 24*7 hours online to their service provider executive.
This differs from traditional marketing as it will give you anytime service.
6. Two way Communication
The service provider and client can directly connect each other and can communicate with each other irrespective of the medium between them.
They don’t need any mediator for their communication.